5plus8 Case study
How 5plus8 Used AI-Powered Insights from Kulkan to Validate a New Market Opportunity for a Broadband Provider.
Client Overview: 5plus8
5plus8 is a strategic creative agency that helps brands simplify complex challenges, craft powerful narratives, and design impactful customer experiences. With a focus on human-centered strategy, they partner with businesses to turn insights into action, ensuring brands connect meaningfully with their audiences. By blending strategy, storytelling, and design, 5plus8 helps organizations clarify their messaging, strengthen their positioning, and create brand experiences that drive engagement and long-term impact.
Serving clients across industries such as education, technology, healthcare, and consumer brands, 5plus8 offers a range of services, including brand strategy, customer research, content development, and experience design. Whether they’re helping a startup refine its brand identity, supporting a nonprofit in crafting compelling messaging, or guiding an established company through a rebranding process, 5plus8 provides tailored solutions that help businesses stand out and thrive in competitive markets.
5plus8 was working with a broadband provider that aimed to bring high-speed internet to manufactured home communities (MHCs) and RV parks. The company needed to quickly determine:
Is there strong market demand for broadband in these underserved communities?
How does their solution compare to traditional broadband providers?
What are the biggest growth opportunities and challenges?
Traditional research methods—such as surveys and focus groups—would have taken weeks and required significant investment. Instead, 5plus8 partnered with Kulkan to leverage AI-driven research and synthetic data modeling, delivering actionable insights within hours.
The Challenge:
The Kulkan Approach
Kulkan uses AI-powered research methodologies to rapidly simulate market conditions and generate high-quality insights. For this study, we:
Analyzed data from 1,500 AI-generated respondents, representing the broadband provider’s ideal customer profiles (ICPs).
Modeled industry trends and competitive benchmarks to identify gaps and opportunities.
Performed a predictive SWOT analysis to assess potential risks and advantages in the market.
This AI-driven approach provided the depth and accuracy of traditional research without the wait time or cost.
Key Findings
Kulkan’s AI-powered analysis helped 5plus8 uncover:
Market validation:
MHC residents had few viable broadband options, creating strong demand for fast, fixed wireless internet.
Localized expansion strategy:
The highest opportunity markets included Florida, Texas, and Arizona, where high-density MHC communities were underserved.
Competitive differentiation:
The provider’s no-contract, fixed-rate model outperformed fiber, satellite, and DSL alternatives in customer preference.
Refined messaging & pricing strategy:
“Reliable, high-speed internet with no hidden fees” resonated with families.
“Affordable connectivity for fixed-income households” appealed to retirees.
With Kulkan’s AI-powered ICP insights, the broadband provider was able to:
✔ Launch targeted marketing campaigns for each ICP, increasing engagement and conversion.
✔ Refine pricing and bundling strategies to match customer expectations.
✔ Secure early adoption partnerships with MHC and RV park owners.
✔ Accelerate expansion into high-opportunity regions with data-driven confidence.
The IMpact
What they are saying?
“Kulkan completely changed how we tackle market validation. What used to take weeks, we now get in hours—AI-powered insights, fast and thorough.
Not every client has the time or budget for a full segmentation & feasibility study, but they still need to make informed decisions quickly to scale. With Kulkan, we can make insights, stronger and actionable.”
— David Malamud, Partner at 5plus8
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