Who Is Kulkan For?
Kulkan is built for founders, investors, and innovators who need data-backed insights to de-risk decisions at critical moments. Whether you're launching a startup, scaling a business, or evaluating an investment, our methodology helps you validate ideas before making costly mistakes.
Pre-Launch: Idea Validation (Before You Build)
You have an idea, but is there real demand?
Are customers willing to pay for it? At what price?
What existing alternatives are customers using?
At this stage, Kulkan simulates market conditions, tests demand, and assesses pricing sensitivity—so you don’t waste time building something no one wants.
Post-MVP: Product-Market Fit Testing (Before You Launch)
Your MVP is built, but is it solving the right problem?
Who is your ideal customer, and what messaging resonates?
How do you compare against competitors?
Kulkan provides a structured market-fit analysis, helping you refine your positioning, pricing, and go-to-market strategy before a full-scale launch.
Scaling Phase: Market Expansion (Before You Scale)
You have traction, but what’s the next big move
Is this the right time to expand into new markets or verticals?
What factors could limit growth? Regulations? Competitors? Price sensitivity?
Kulkan helps you de-risk expansion by identifying new growth opportunities, pricing elasticity, and potential market barriers before you invest heavily.
FAQs
We use proven market research methodologies rooted in Ideal Customer Profiles (ICPs) and supported by publicly available data, competitive intelligence, and sourced insights to provide transparent, data-backed validation for startups and businesses.
If you don’t see your question here, feel free to reach out!
1. What is Kulkan and how does it help my business?
Kulkan provides market validation and predictive analytics to help founders, startups, and businesses make informed decisions before investing heavily in development or growth.
Our reports are based on traditional market research methodologies, focusing on:
✔ Ideal Customer Profile (ICP) Development – Ensuring all insights are customer-driven
✔ Public Data & Industry Benchmarks – Integrating competitive intelligence and market trends
✔ Cited & Sourced Insights – Using reliable, publicly available market data to back every finding
We eliminate guesswork and deliver structured, actionable reports to validate ideas, test pricing, and refine product-market fit.
2. How is Kulkan different from traditional market research?
Unlike survey-based research that relies on subjective responses, Kulkan’s approach uses real market data, simulated customer insights, and public industry benchmarks to provide data-driven validation.
✔ We use proven research methodologies instead of relying on speculation.
✔ All insights are sourced from publicly available data and cited for transparency.
✔ ICPs guide every study to ensure relevance and real-world applicability.
Our research doesn’t just provide theoretical insights—it gives you clear, actionable steps to make informed business decisions.
3. What is a study, and what does it include?
A study is a focused market validation initiative designed to answer a specific business question using structured research.
Each study includes:
✔ Market Validation – Does my product have demand?
✔ Predictive Analytics – How will my product perform over time?
✔ Price Sensitivity Analysis – What is the optimal price my customers will pay?
✔ Idea Testing – Will this concept resonate with my target audience?
Every study follows a structured methodology, includes citations, and is backed by publicly available data.
4. How long does it take to receive my report?
Each study is delivered within 48-72 hours—sometimes faster!
We know startups don’t have time to waste, so we move fast to get you the insights you need to validate, pivot, and launch with confidence.
5. Can I provide my own data for validation?
Yes! While we use publicly available market data, industry reports, and competitive intelligence, we can also integrate your internal data (if applicable) for enhanced validation.
6. Can I provide my own data for validation?
Yes! While we use publicly available market data, industry reports, and competitive intelligence, we can also integrate your internal data (if applicable) for enhanced validation.
7. How does Kulkan define Ideal Customer Profiles (ICPs)?
ICPs are detailed representations of your target customers based on:
✔ Market Data & Customer Behavior Trends
✔ Industry-Specific Insights & Demographics
✔ Consumer Pain Points & Decision-Making Factors
We build and refine your ICPs in every study, ensuring all findings are deeply relevant to your audience.
8. Who should use Kulkan?
✔ Early-Stage Startups – Validate ideas before building.
✔ Growth-Stage Companies – Test pricing, expansion, and customer demand.
✔ VCs & Accelerators – Conduct faster due diligence on startups.
✔ Corporate Innovators – Test new product ideas before launch.
9. How do I get started?
✔ Select the study type that aligns with your needs.
✔ Submit your business details so we can tailor the research.
✔ Receive your report with actionable insights in 48-72 hours.
10. What happens if I don’t use all my studies within the 3-month period?
Use it or lose it! Your studies do not roll over past the 3-month period. This structure is designed to keep you actively validating, testing, and refining your strategy in real time—not sitting on unused credits.
Think of it like a gym membership for your startup’s market intelligence. The more you use it, the stronger your decisions get!
Real people, real case studies.
Discover how founders, investors, and innovators use Kulkan to validate ideas, refine strategies, and make data-driven decisions—fast. Real insights, real impact, real results.
Stop saying “Trust me!” - get real data instead.
Stop saying “Trust me!” - get real data instead.
Gut feelings and guesswork won’t get your startup funded—or keep it alive.
Investors and customers want proof, not hype. Ditch the “trust me!” approach and back your ideas with AI-driven insights that show real demand, real customers, and real market fit—in minutes, not months.
Interest? Book a call today.